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Consumers can prefer a price disclosure format that can cost them. Across a variety of products, we find that many consumers prefer partitioned price disclosures (i.e., separating charges into multiple line items without totals) to consolidated disclosures (i.e., those displaying the total price...
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This research examines the effectiveness of two common types of restricted price promotions: threshold promotions (conditional on spending more than a threshold amount or a promotion “trigger”) and capped promotions (limited to a maximum dollar value or a cap “trigger”). Results show...
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