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~subject:"Pricing strategy"
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Paul, Michael
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Reckenfelderbäumer, Martin
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Dienstleistungsmarketing : Konzeptionen und Anwendungen
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Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Preis- und Kostenmanagement von Dienstleistungen im Business-to-Business-Bereich
Paul, Michael
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1998
Persistent link: https://www.econbiz.de/10000989377
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Preispolitik und Kostenmanagement : neue Perspektiven unter Berücksichtigung von Immaterialität und Integrativität
Paul, Michael
- In:
Dienstleistungsmarketing : Konzeptionen und Anwendungen
,
(pp. 225-260)
.
1995
Persistent link: https://www.econbiz.de/10001288143
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One firm, one product, two prices : channel-based price differentiation and customer retention
Vogel, Julia
;
Paul, Michael
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 126-139
Persistent link: https://www.econbiz.de/10011388104
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