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~subject:"Pricing strategy"
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Pricing strategy
Market research
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Marktforschung
16
Consumer behaviour
9
Customer satisfaction
9
Deutschland
9
Germany
9
Konsumentenverhalten
9
Kundenzufriedenheit
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Theorie
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Theory
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B-to-B-Marketing
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Business-to-business marketing
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Erfolgsfaktor
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Success factor
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Salespeople
6
Verkaufspersonal
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Beziehungsmarketing
5
Preismanagement
5
Relationship marketing
5
Betriebswirtschaftslehre
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Brand management
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Business economics
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Klarmann, Martin
5
Allmann, Jan
1
Cardy, Claire
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Chaker, Nawar N.
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Habel, Johannes
1
Hofstetter, Reto
1
Homburg, Christian
1
Kleinn, Andreas
1
Miller, Klaus Matthias
1
Plötner, Olaf
1
Schäfer, Tobias
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Staritz, Matthias
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Terzidis, Orestis
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Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
2
Journal of business research : JBR
1
Journal of service research
1
Technology entrepreneurship in theory and practice : perspectives in science and engineering
1
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ECONIS (ZBW)
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Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
2
Software-Pricing
Staritz, Matthias
;
Klarmann, Martin
;
Schäfer, Tobias
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 389-419)
.
2011
Persistent link: https://www.econbiz.de/10008905644
Saved in:
3
Methoden der Preisfindung auf B2B-Märkten
Klarmann, Martin
;
Miller, Klaus Matthias
;
Hofstetter, Reto
- In:
Preismanagement auf Business-to-Business Märkten : …
,
(pp. 153-180)
.
2011
Persistent link: https://www.econbiz.de/10008905656
Saved in:
4
Customer-salesperson price negotiations during exceptional demand contractions
Cardy, Claire
;
Chaker, Nawar N.
;
Habel, Johannes
; …
- In:
Journal of service research
26
(
2023
)
3
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014325993
Saved in:
5
Pricing, promotion, and place
Klarmann, Martin
;
Kleinn, Andreas
;
Terzidis, Orestis
- In:
Technology entrepreneurship in theory and practice : …
,
(pp. 113-127)
.
2025
Persistent link: https://www.econbiz.de/10015357864
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