Previous studies discuss the role of a government’s subsidy offered to consumers in reaching her green product adoption target. However, subsidies do not last forever and will terminate. Accounting for the subsidy termination and the interplay among subsidy, learning-by-doing and competition,...

Frequent product introductions emphasize the importance of product rollover strategies. With single rollover, when a new product is introduced, the old product is phased out from the market. With dual rollover, the old product remains in the market together with the new product. We study the...

Willingness To Pay (WTP) of customers plays an anchoring role in pricing. This paper proposes a new choice model based on WTP, incorporating sequential decision making, where the products with positive utility of purchase are considered in the order of customer preference. We compare WTP-choice...

In this paper, we study a regretful seller’s problem of selling a fixed number of goods over a finite and known time horizon. The seller engages in counterfactual thinking to compare her selected price with other forgone alternatives. If a forgone alternative (ex post) generates a better...