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~subject:"Pricing strategy"
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Pricing strategy
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Ferguson, Jodie L.
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Journal of business ethics : JOBE
2
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
1
The journal of product & brand management
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ECONIS (ZBW)
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
2
Implementing price increases in turbulent economies : pricing approaches for reducing perceptions of price unfairness
Ferguson, Jodie L.
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2732-2737
Persistent link: https://www.econbiz.de/10010235332
Saved in:
3
Transparency in pricing and its effect on perceived price fairness
Ferguson, Jodie L.
;
Ellen, Pam Scholder
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 404-412
Persistent link: https://www.econbiz.de/10010225112
Saved in:
4
Procedural and distributive fairness : determinants of overall price fairness
Ferguson, Jodie L.
;
Ellen, Pam Scholder
;
Bearden, William O.
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 217-231
Persistent link: https://www.econbiz.de/10010363433
Saved in:
5
Suspicion and perceptions of price fairness in times of crisis
Ferguson, Jodie L.
;
Ellen, Pam Scholder
;
Piscopo, …
- In:
Journal of business ethics : JOBE
98
(
2011
)
2
,
pp. 331-349
Persistent link: https://www.econbiz.de/10008841029
Saved in:
6
Unit pricing and its implications for B2B marketing research
Johnston, Wesley J.
;
Mora Cortez, Roberto
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 32-39
Persistent link: https://www.econbiz.de/10011822282
Saved in:
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