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~subject:"Pricing strategy"
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Pricing strategy
Beziehungsmarketing
6
B-to-B-Marketing
5
Business-to-business marketing
5
Relationship marketing
5
Consumer behaviour
4
Electronic Commerce
4
Internet
4
Konsumentenverhalten
4
E-commerce
3
Marketing management
3
Marketingmanagement
3
Performance measurement
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Performance-Messung
3
Preismanagement
3
Ausländische Tochtergesellschaft
2
Bewertung
2
Bundling strategy
2
Chinese (People)
2
Chinesen
2
Customer satisfaction
2
Deutschland
2
Dienstleistungsmanagement
2
Einzelhandel
2
Emerging economies
2
Emotion
2
Environmental management
2
Ethnic group
2
Ethnic relations
2
Ethnische Beziehungen
2
Ethnische Gruppe
2
Evaluation
2
Familie
2
Familienunternehmen
2
Family
2
Family business
2
Firm performance
2
Foreign subsidiary
2
Germany
2
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1
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English
3
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Iyer, Gopalkrishnan R.
3
Sharma, Arun
2
Grewal, Dhruv
1
Nicholson, Michael
1
Rothenberger, Sandra
1
Xiao, Sarah Hong
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Pricing perspectives : marketing and management implications of new theories and applications
1
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ECONIS (ZBW)
3
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Are pricing policies an impediment to the success of customer solutions?
Sharma, Arun
;
Iyer, Gopalkrishnan R.
- In:
Industrial marketing management : the international …
40
(
2011
)
5
,
pp. 723-729
Persistent link: https://www.econbiz.de/10009274036
Saved in:
2
Exploring the role of information and trust in price fairness judgments
Rothenberger, Sandra
;
Grewal, Dhruv
;
Iyer, Gopalkrishnan R.
- In:
Pricing perspectives : marketing and management …
,
(pp. 147-158)
.
2008
Persistent link: https://www.econbiz.de/10003775071
Saved in:
3
Behavioral issues in price setting in business-to-business marketing: A framework for analysis
Iyer, Gopalkrishnan R.
;
Xiao, Sarah Hong
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 6-16
Persistent link: https://www.econbiz.de/10011313582
Saved in:
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