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Competing OEMs' responses to a developer's services installation and strategic update of platform quality
Wu, Xiangxiang; Zha, Yong; Ling, Liuyi; Yu, Yugang - In: European journal of operational research : EJOR 297 (2022) 2, pp. 545-559
Persistent link: https://www.econbiz.de/10013259776
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National brand manufacturers' supply strategy in the presence of retailers' store-branded lookalike packaging and consumer confusion about quality preference
Guo, Xiaowei; Zha, Yong; Chen, Huaping; Liang, Liang - In: Transportation research / E : an international journal 175 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014381987
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Dynamic pricing in the presence of reference price effect and consumer strategic behaviour
Chen, Kehong; Zha, Yong; Alwan, Layth C.; Zhang, Lu - In: International journal of production research 58 (2020) 2, pp. 546-561
Persistent link: https://www.econbiz.de/10012193979
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Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior
Zha, Yong; Wang, Yuting; Li, Quan; Yao, Wenying - In: European journal of operational research : EJOR 303 (2022) 2, pp. 753-766
Persistent link: https://www.econbiz.de/10013364030