Purpose – To analyze the legal and ethical standing of the most promising business applications of radio frequency identification (RFID) technology. Design/methodology/approach – High potential RFID installations are identified in the supply chain, in operations, and in consumer...

From a consumer perspective, the issue of personal, informational privacy is of growing concern as our society becomes more and more digitized. For businesses however, detailed customer information is a valuable and lucrative commodity. The latter is particularly true for online businesses with...

Purpose – This article seeks to examine the use of radio frequency identification (RFID) technology in commercial applications and to discuss whether regulation is needed to balance commercial economic interests versus consumer privacy and libertarian concerns. Design/methodology/approach –...