While the interest in smart shopping carts is growing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments, which robustly...

Package size, plate shape, lighting, socializing, and variety are only a few of the environmental factors that can influence the consumption volume of food far more than most people realize. Although such environmental factors appear unrelated, they generally influence consumption volume by...

How does fat consumption influence the consumption of companion foods such as bread? Adult restaurant goers who were randomly given olive oil for their bread used 26% more oil on each piece of bread compared to those who were given block butter, but they ended up eating 23% less bread in total....

An estimated one in three American households has to carefully plan their budgets and spend accordingly. Budget-allocation and spending-behavior models often implicitly assume that budget-constrained shoppers are knowledgeable about the total price of their shopping basket as they shop (Bénabou...

Although almost one in three U.S. households shops on a budget, it remains unclear whether and how shoppers track their in-store spending to stay within those budgets. A field study and two laboratory studies offer four key generalizations about budget shoppers in grocery stores: (1) They...

Behind the goal of many campaigns – public health or advertising – is that of altering the incidence, frequency, or volume of a behavior. This could involve reducing the incidence or frequency of smoking, reducing the volume of calorie intake, or increasing the incidence or volume of healthy...