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Persistent link: https://www.econbiz.de/10010417555
Purpose: Anger has become one of the dominantly experienced emotions in recent years, particularly under the COVID-19 pandemic. Considering the critical role that anger plays in consumers’ lives, the present research examines how feeling angry about money influences consumers’ spending and...
Persistent link: https://www.econbiz.de/10014081571
Given the prevalence of bounded morality and possibly tainted financial gains, this research examines how feeling guilty about money changes consumer spending. Extending the research on mental and emotional accounting, we propose that consumers also engage in “moral accounting”: consumers...
Persistent link: https://www.econbiz.de/10012905655