The objective of the study was to determine the extent of influence of couples in the purchase decision of selected household products/services - children schooling, sitting room sofa, television, refrigerator, car/motor-cycle and land property, for the family. 200 couples were sampled. Data...

This study investigated the influence of spouses' socio-economic characteristics – age, years of marriage, number of children, education, occupation, income, and tradition - on their dominance in family purchase decision of household products including children schooling, sitting room sofa,...