Credibly representing category-of-goods mental accounting in an intertemporal optimisation framework is notoriously difficult. Although agent-based models provide the flexibility necessary to represent much more types of consumer behaviour than standard optimisation techniques, no comprehensive...

Purpose This paper aims to identify the antecedents and postcedents of customer satisfaction, including utilitarian, social and emotional factors, in a fair trade (FT) coffee consumption context. Design/methodology/approach This paper is based on a broad range of 177 consumers of FT coffee in...