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~subject:"Privatkundengeschäft"
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Privatkundengeschäft
Relationship marketing
12
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7
Social Web
7
Social web
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6
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SME
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Value creation
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Dienstleistungsqualität
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Employee attitudes
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Durkin, Mark
7
Mulholland, Gwyneth
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O'Donnell, Aodheen
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Worthington, Steve
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Clark, Victoria
1
Crowe, Joe
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Crowe, Joseph
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Jennings, Deirdre
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McCartan, Aodheen
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Journal of financial services marketing : JFSM
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Journal of retailing and consumer services
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The international journal of bank marketing : IJBM
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The marketing review
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ECONIS (ZBW)
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1
Retail bank customer preferences : personal and remote interactions
Durkin, Mark
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001775918
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2
Co-destruction of value in context : cases from retail banking
Worthington, Steve
;
Durkin, Mark
- In:
The marketing review
12
(
2012
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009712777
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3
On the potential for Twitter to add value in retail bank relationships
Murray, Lisa
;
Durkin, Mark
;
Worthington, Steve
;
Clark, …
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
4
,
pp. 277-290
Persistent link: https://www.econbiz.de/10010497731
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4
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
5
Key influencers and inhibitors on adoption of the Internet for banking
Durkin, Mark
;
Jennings, Deirdre
;
Mulholland, Gwyneth
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 348-357
Persistent link: https://www.econbiz.de/10003742275
Saved in:
6
Relationship disconnect in retail banking
Durkin, Mark
;
O'Donnell, Aodheen
;
Crowe, Joe
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003698394
Saved in:
7
A socio-technical perspective on social media adoption : a case from retail banking
Durkin, Mark
;
Mulholland, Gwyneth
;
McCartan, Aodheen
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 944-962
Persistent link: https://www.econbiz.de/10011490873
Saved in:
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