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The advancement of technology in the biopharmaceutical industry has spearheaded the speed and scale of digitalization in various aspects. New drug development is becoming more complex, costly, and challenging. This paper examines how the pharmaceutical value chain model could integrate with the...
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The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
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This study investigated seven core subjects of ISO 26000 to explore the way in which new product development (NPD) links corporate social responsibility (CSR) strategy with product development planning. This study thoroughly discussed the implementation of policies that achieve social...
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establish the linkages between tacit knowledge resources, its integration into firm level capabilities, product innovation and … performance, tacit knowledge and product innovation, and product innovation and firm performance. A partial mediating effect of … product innovation on the tacit knowledge firm performance relationship is established. Also, technical capabilities have a …
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