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Implementing a board game simulation in a marketing course : an assessment based on "real world" measures
Forman, Howard - In: Journal of the Academy of Business Education : JABE 13 (2012) 2, pp. 41-54
Persistent link: https://www.econbiz.de/10009728826
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Brand Philadelphia: the power of spotlight events
Smith, Michael F. - In: Destination branding : creating the unique destination …, (pp. 261-278). 2008
Persistent link: https://www.econbiz.de/10003845434
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Special issue: Maximizing buyer-supplier relationships in the Digital Era
Lancioni, Richard (contributor) - In: Industrial marketing management : the international … 42 (2013) 6, pp. 851-918
Persistent link: https://www.econbiz.de/10010211290
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To change or not to change : how motor carriers responded following 9/11
Atwater, Craig; Gopalan, Ram; Lancioni, Richard; Hunt, James - In: Journal of business logistics : JBL 31 (2010) 2, pp. 129-155
Persistent link: https://www.econbiz.de/10008779140
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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The effect of decision context on perceived risk in pricing strategies : how managers view uncontrollable environmental forces
Forman, Howard; Hunt, James M. - In: The journal of product & brand management 22 (2013) 1, pp. 79-86
Persistent link: https://www.econbiz.de/10009731513
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Factors affecting new product post-adoption behavior in a major US automotive supply chain : an examination of antecedents to technology internalization
Yim, Frederick Hong-kit; Forman, Howard; Kwak, Hyokjin - In: The journal of business & industrial marketing 28 (2013) 2, pp. 147-159
Persistent link: https://www.econbiz.de/10009723078
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Understanding users' performance evaluation of IT solutions
Forman, Howard; Lippert, Susan K.; Kothandaraman, Prabakar - In: Industrial marketing management : the international … 36 (2007) 6, pp. 745-756
Persistent link: https://www.econbiz.de/10003507221
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The case for universal cloth mask adoption and policies to increase the supply of medical masks for health workers
Abaluck, Jason; Chevalier, Judith A.; Christakis, … - In: Covid economics : vetted and real-time papers (2020) 5, pp. 147-159
Persistent link: https://www.econbiz.de/10012210856
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The product and branding strategy of "Muji"
Foscht, Thomas; Sinha, Indrajit - In: Fallstudien zum internationalen Management : …, (pp. 451-462). 2004
Persistent link: https://www.econbiz.de/10002150006