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~subject:"Produktmanagement"
~subject:"United States"
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Produktmanagement
United States
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13
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7
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5
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5
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Forman, Howard
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Foscht, Thomas
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Sinha, Indrajit
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Maloles, Cesar
2
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Covid economics : vetted and real-time papers
1
Destination branding : creating the unique destination proposition
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business logistics : JBL
1
Journal of the Academy of Business Education : JABE
1
Psychology & marketing
1
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1
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1
Implementing a board game simulation in a marketing course : an assessment based on "real world" measures
Forman, Howard
- In:
Journal of the Academy of Business Education : JABE
13
(
2012
)
2
,
pp. 41-54
Persistent link: https://www.econbiz.de/10009728826
Saved in:
2
Brand Philadelphia: the power of spotlight events
Smith, Michael F.
- In:
Destination branding : creating the unique destination …
,
(pp. 261-278)
.
2008
Persistent link: https://www.econbiz.de/10003845434
Saved in:
3
Special issue: Maximizing buyer-supplier relationships in the Digital Era
Lancioni, Richard
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
6
,
pp. 851-918
Persistent link: https://www.econbiz.de/10010211290
Saved in:
4
To change or not to change : how motor carriers responded following 9/11
Atwater, Craig
;
Gopalan, Ram
;
Lancioni, Richard
;
Hunt, James
- In:
Journal of business logistics : JBL
31
(
2010
)
2
,
pp. 129-155
Persistent link: https://www.econbiz.de/10008779140
Saved in:
5
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
6
The effect of decision context on perceived risk in pricing strategies : how managers view uncontrollable environmental forces
Forman, Howard
;
Hunt, James M.
- In:
The journal of product & brand management
22
(
2013
)
1
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009731513
Saved in:
7
Factors affecting new product post-adoption behavior in a major US automotive supply chain : an examination of antecedents to technology internalization
Yim, Frederick Hong-kit
;
Forman, Howard
;
Kwak, Hyokjin
- In:
The journal of business & industrial marketing
28
(
2013
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10009723078
Saved in:
8
Understanding users' performance evaluation of IT solutions
Forman, Howard
;
Lippert, Susan K.
;
Kothandaraman, Prabakar
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 745-756
Persistent link: https://www.econbiz.de/10003507221
Saved in:
9
The case for universal cloth mask adoption and policies to increase the supply of medical masks for health workers
Abaluck, Jason
;
Chevalier, Judith A.
;
Christakis, …
- In:
Covid economics : vetted and real-time papers
(
2020
)
5
,
pp. 147-159
Persistent link: https://www.econbiz.de/10012210856
Saved in:
10
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
- In:
Fallstudien zum internationalen Management : …
,
(pp. 451-462)
.
2004
Persistent link: https://www.econbiz.de/10002150006
Saved in:
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