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The dynamics of image repair strategy on sport celebrity scandal : how university students' attitudes are shaped according to scandal type, perceived credibility, and sport involvement

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The effects of sensory stimuli on motorsports spectators

Chung, Kyu-soo; Ryu, Dong Soo; Green, Chris; Kang, Hyun Min - In: International journal of sports marketing & sponsorship 16 (2014/2015) 5, pp. 365-384

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Embracing the sportification of society : defining e-sports through a polymorphic view on sport

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New sport teams and the development of brand community

Grant, Nigel; Heere, Bob; Dickson, Geoff - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 35-54

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New team, new fans : a longitudinal examination of team identification as a driver of university identification

Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 135-148

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Fan community identification : an empirical examination of its outcomes in Japanese professional sport

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Explaining attendance through the brand community triad : integrating network theory and team identification

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Creating fans from scratch : a qualitative analysis of child consumer brand perceptions of a new sport team

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What's in a name? : a case study of NBA baskeball in Charlotte

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