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Professional sports
Consumer behaviour
20
Konsumentenverhalten
19
Sports marketing
14
Sportmarketing
12
Sport
10
Sports
10
USA
8
Profisport
7
United States
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Advertising effects
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Ball game
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Ballsport
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Motivation
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Werbewirkung
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spectator motives
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Arbeitsgruppe
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BIRGing
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Brand
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Brand image
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Cultural factors
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Cultural identity
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Cultural value orientation
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Customer satisfaction
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Dienstleistungsqualität
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Ethnic minorities
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Experiment
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Gewalt
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Individualism and collectivism
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Kulturelle Identität
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Kundenzufriedenheit
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Markenartikel
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Markenimage
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Measurement
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Messung
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Niche marketing strategy
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Greenwell, T. Christopher
6
Andrew, Damon P. S.
2
Greenhalgh, Greg
2
Simmons, Jason M.
2
Drayer, Joris
1
Hambrick, Marion E.
1
Han, Dongyoo
1
Hancock, Meg
1
Hardin, Rob
1
James, Jeffrey D.
1
Kim, Seungmo
1
Koo, Gi-yong
1
Mahony, Daniel F.
1
McEvoy, Chad D.
1
O'Neal, Nick
1
Popp, Nels
1
Shapiro, Stephen L.
1
Shreffler, Megan
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Thorn, Dustin
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Thorn, Dustin F.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
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ECONIS (ZBW)
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1
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
2
An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
3
Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.
;
Koo, Gi-yong
;
Hardin, Rob
; …
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10003816826
Saved in:
4
The relationship between spectator motivations and media and merchandise consumption at a professional mixed martial arts event
Andrew, Damon P. S.
;
Kim, Seungmo
;
O'Neal, Nick
; …
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 199-209
Persistent link: https://www.econbiz.de/10003940619
Saved in:
5
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
6
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
7
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
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