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Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams
Doyle, Jason P.; Kunkel, Thilo; Funk, Daniel C. - In: International journal of sports marketing & sponsorship 14 (2012/13) 2, pp. 95-111
Persistent link: https://www.econbiz.de/10009741446
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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
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The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo; Funk, Daniel C.; Lock, Daniel - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
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Guest editorial: the sport x service experience : an opportunity for sport service management research
Kunkel, Thilo; Funk, Daniel C. - In: Journal of service management 35 (2024) 1, pp. 46-52
Persistent link: https://www.econbiz.de/10014456576
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Built to last : relationship quality management for season ticket holders
Lee, Mi Ae; Kunkel, Thilo; Funk, Daniel C.; Karg, Adam; … - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 364-384
Persistent link: https://www.econbiz.de/10012256487
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The strategic advantage of mature-stage firms : digitalization and the diversification of professional sport into esports
Pizzo, Anthony D.; Kunkel, Thilo; Jones, Gareth J.; … - In: Journal of business research : JBR 139 (2022), pp. 257-266
Persistent link: https://www.econbiz.de/10013194422
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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Predicting behavioral loyalty through corporate social responsibility : the mediating role of involvement and commitment
Inoue, Yuhei; Funk, Daniel C.; McDonald, Heath - In: Journal of business research : JBR 75 (2017), pp. 46-56
Persistent link: https://www.econbiz.de/10011699762
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Sport spectatorship and life satisfaction : a multicountry investigation
Inoue, Yuhei; Sato, Mikihiro; Filo, Kevin; Du, James; … - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011771891