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Profisport
Consumer behaviour
43
Konsumentenverhalten
42
Sports
31
Sport
30
Sports marketing
29
Sportmarketing
28
Professional sports
23
China
20
Sport event
12
Sportveranstaltung
12
USA
12
United States
12
Customer satisfaction
10
Kundenzufriedenheit
10
Brand management
9
Football
8
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8
Markenführung
8
Beziehungsmarketing
7
Internet marketing
7
Motivation
7
Online-Marketing
7
Relationship marketing
7
Service quality
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Social Web
7
Social web
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Ball game
6
Ballsport
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Brand image
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Dienstleistungsqualität
6
Markenimage
6
Sport management
6
Sportmanagement
6
Computerspiel
5
Deutschland
5
Emotion
5
Germany
5
Sponsorship
5
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Zhang, James J.
16
Byon, Kevin K.
10
Yim, Brian H.
4
Baker, Thomas A., III.
2
Desbordes, Michel
2
Jones, Charles W.
2
Kim, Kyungyeol
2
Liu, Dongfeng
2
Wang, Jerred Junqi
2
Zhou, Liangjun
2
An, Junying
1
Angosto, Salvador
1
Baek, Woo-yeul
1
Baker, Thoams A.
1
Bohórquez Gómez-Millán, María Rocío
1
Braunstein-Minkove, Jessica R.
1
Chang, Ching-Hung
1
Chen, Wan-Chen
1
Chen, Xiaoying
1
Choi, Young-hwan
1
Connaughton, Daniel P.
1
Dickson, Geoff
1
García-Fernández, Jerónimo
1
Jang, Wooyoung
1
Kim, Chong
1
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1
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1
Lara-Bocanegra, Alejandro
1
Lei, Chundong
1
Li, Bo
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Ma, Shang Chun
1
Ma, Shang-Ming
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Mao, Luke Lunhua
1
Mastromartino, Brandon
1
Meng, Xiao
1
Min, Sophia D.
1
Navarro-Picado, José F.
1
Pedersen, Paul M.
1
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1
Salge, Carolina Alves de Lima
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International journal of sports marketing & sponsorship
6
Marketing analysis in sport business : global perspectives
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
European Sport management quarterly : ESMQ
2
International journal of sport management and marketing : IJSMM
2
Sport management review
2
International Journal of Sports Marketing and Sponsorship Ser.
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Review of managerial science : RMS
1
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ECONIS (ZBW)
23
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1
Impact of core and peripheral service quality on consumption behavior of professional team sport sectators as mediated by perceoved value
Byon, Kevin K.
;
Zhang, James J.
;
Baker, Thoams A.
- In:
European Sport management quarterly : ESMQ
13
(
2013
)
2
,
pp. 232-263
Persistent link: https://www.econbiz.de/10009743861
Saved in:
2
Sport marketing analyses : an introduction
Byon, Kevin K.
;
Yim, Brian H.
;
Song, Hyunseok
;
Zhang, …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 1-23)
.
2022
Persistent link: https://www.econbiz.de/10014311010
Saved in:
3
Application of structural equation model in sport marketing analyses
Byon, Kevin K.
;
Yim, Brian H.
;
An, Junying
;
Zhang, James J.
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 24-50)
.
2022
Persistent link: https://www.econbiz.de/10014311060
Saved in:
4
Examining fan motives and loyalty for the Chinese Professional Baseball League of Taiwan
Wang, Ryan T.
;
Zhang, James J.
;
Tsuji, Yosuke
- In:
Sport management review
14
(
2011
)
2
,
pp. 347-360
Persistent link: https://www.econbiz.de/10009390387
Saved in:
5
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
6
Sports gambling as consumption : evidence from demand for sports lottery
Mao, Luke Lunhua
;
Zhang, James J.
;
Connaughton, Daniel P.
- In:
Sport management review
18
(
2015
)
3
,
pp. 436-447
Persistent link: https://www.econbiz.de/10011381892
Saved in:
7
Sport business in China : current state and prospect
Liu, Dongfeng
;
Zhang, James J.
;
Desbordes, Michel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 2-10
Persistent link: https://www.econbiz.de/10011695186
Saved in:
8
The development of NBA in China : a glocalization perspective
Zhou, Liangjun
;
Wang, Jerred Junqi
;
Chen, Xiaoying
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10011695284
Saved in:
9
Sport business in China
Zhang, James J.
(
ed.
);
Liu, Dongfeng
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011695462
Saved in:
10
Variables affecting the market demand of sport lottery sales in China : the case of Guangdong Province
Zhou, Liangjun
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 116-136
Persistent link: https://www.econbiz.de/10011695496
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