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CSR serves to compete in the sport industry? : an exploratory research in the football sector in Peru

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A multiple case-study investigation on the intersection between sustainability and reputation : an impact-driven framework for sport teams

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and initiatives, and its connection to the longer term perception of sustainability for the brand, is becoming … utilization of a multiple case study methodology, we initially investigated clubs belonging to the top five European football …

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Real Madrid football club : a new model of business organization for sports clubs in Spain

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A social responsibility map of Spanish professional football league clubs

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Strategic marketing planning for football clubs : a value-based analysis

Vrontis, Demetris; Thrassou, Alkis; Kartakoullis, Nicos L. - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 355-374

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Brand lovemarks scale of sport fans

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Fan involvement and unusual investor behavior: evidence from a football fan bond

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Medien-Konvergenz : neue Möglichkeiten der Vermarktung für Fußballbundesligavereine

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Performance and revenues in European football : clubs' media visibility and brand value

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