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Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions

Kwak, Dae Hee; Kwon, Youngbum; Lim, Choong Hoon - In: The journal of product & brand management 24 (2015) 3, pp. 198-210

Persistent link: https://www.econbiz.de/10011378278

No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown

Kwon, Youngbum; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 190-208

Persistent link: https://www.econbiz.de/10012797849

Exploring consumer responses to a nationwide breast cancer awareness campaign : the case of the National Football League's Crucial Catch campaign

Kwak, Dae Hee; Lee, Joon Sung; Kwon, Youngbum; Babiak, … - In: International journal of sport management and marketing … 19 (2019) 3/4, pp. 208-232

Persistent link: https://www.econbiz.de/10012059513

Building team identity through place attachment : a case of a Korean professional soccer club

Kim, Ki Tak; Kwak, Dae Hee - In: The sports business in the Pacific Rim : economics and …, (pp. 369-385). 2015

Persistent link: https://www.econbiz.de/10011515502

Gender differences on the effect of CSR engagement on team attitude and loyalty : a case study of a professional soccer club in Korea

Kim, Ki Tak; Kwak, Dae Hee; Babiak, Kathy - In: International journal of sport management and marketing … 16 (2015) 1/2, pp. 92-111

Persistent link: https://www.econbiz.de/10011550867

"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses

Kwak, Dae Hee; Pradhan, Sean - In: Journal of sport management : the official journal of … 35 (2021) 2, pp. 158-171

Persistent link: https://www.econbiz.de/10012516328

Sport Sponsorship Announcement and Stock Returns : A Meta-Analytic Review

Kwon, Youngbum; Cornwell, T. Bettina - 2020

Purpose – Given the public availability of secondary data on investments in events such as the Olympics, FIFA World Cup and professional sports, event studies that measure stock market response to these investments have grown. Previous findings are mixed, however, with some studies suggesting...

Persistent link: https://www.econbiz.de/10014351937