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The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.; Bakhsh, Jordan T.; Wanless, Liz - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
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Renewable energy source diffusion in professional sport facilities
Wanless, Liz; Seifried, Chad; Kellison, Timothy B. - In: Journal of sport management : the official journal of … 38 (2024) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10014634937
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Exploring fans' experience of toxicity in women's sport social media communities
Piché, Megan C.; Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 33 (2024) 3, pp. 229-241
Persistent link: https://www.econbiz.de/10015076980
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(Dis)Innovative digital strategy in professional sport : examining sponsor leveraging through social media
Mastromartino, Brandon; Naraine, Michael L. - In: International journal of sports marketing & sponsorship 23 (2022) 5, pp. 934-949
Persistent link: https://www.econbiz.de/10013370518
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It's about time : a longitudinal examination of attitudes and brand associations of a women's professional sport team
Wear, Henry; Naraine, Michael L.; Bakhsh, Jordan - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 128-140
Persistent link: https://www.econbiz.de/10013346956
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Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.; Naraine, Michael L.; Greenwell, Chris - In: Sport marketing quarterly : preferred journal of the … 32 (2023) 2, pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
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The impact of a new women's professional sport league on pre-existing sport organisations : a modified, integrative approach to examining change
Taylor, Chelsey Sara; Naraine, Michael L.; Rowe, Katie; … - In: Sport, Business and Management : an international … 13 (2023) 4, pp. 470-488
Persistent link: https://www.econbiz.de/10014317876
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A network perspective on cause-related marketing collaborations in professional sport
Schyvinck, Cleo; Naraine, Michael L.; Constandt, Bram; … - In: Sport management review 25 (2022) 1, pp. 81-105
Persistent link: https://www.econbiz.de/10013426167
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Sport facilities as a broadcast studio for human extensibility? : geographic information system-based diagrams of a high- and low-identified sport fan
Seifried, Chad - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 515-530
Persistent link: https://www.econbiz.de/10009425062
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Follower segments within and across the social media networks of major professional sport organizations
Naraine, Michael L. - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 222-233
Persistent link: https://www.econbiz.de/10012254433