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Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh; Itani, Maher N.; Apar Singh; … - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh; Yousaf, Anish; Itani, Maher N.; … - In: Journal for global business advancement : JGBA 15 (2022) 5, pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
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The impact of social media-related motivation on fantasy sport users' playing skills, sense of competition and performance expectancy
Rai, Jaskirat Singh; Cho, Heetae; Itani, Maher; … - In: Asia Pacific journal of marketing and logistics 36 (2024) 11, pp. 2931-2952
Persistent link: https://www.econbiz.de/10015210847
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Sport facilities and sporting success in Iran : the Resource Curse Hypothesis
Fereidouni, Hassan Gholipour; Foroughi, Behzad; … - In: Journal of policy modeling : JPMOD ; a social science … 37 (2015) 6, pp. 1005-1018
Persistent link: https://www.econbiz.de/10011478747
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The impact of event quality on fan satisfaction and game attendance in the context of professional soccer in Iran
Foroughi, Behzad; Khairul Anuar Mohammad Shah; Hyun, … - In: International journal of sports marketing & sponsorship 15 (2014) 3, pp. 189-205
Persistent link: https://www.econbiz.de/10010384212