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Predicting which season ticket holders will renew oand which will not
McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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CSR, relationship quality, loyalty and psychological connection in sports
Nyadzayo, Munyaradzi W.; Leckie, Civilai; McDonald, Heath - In: Marketing intelligence & planning 34 (2016) 6, pp. 883-898
Persistent link: https://www.econbiz.de/10011572260
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Productive partnerships? : driving consumer awareness to action in CSR partnerships
Rayne, Daniel; Leckie, Civilai; McDonald, Heath - In: Journal of business research : JBR 118 (2020), pp. 49-57
Persistent link: https://www.econbiz.de/10012287587