Purpose – The purpose of this paper is to revisit Christophe Midler's contribution through L'auto qui n'existait pas ( The car that did not exist ), first published in 1993. The paper summarizes and examines the main themes of the book based on current knowledge and ends with suggestions for...

Purpose – The platform strategy adopted by firms in a multi‐project context reduces lead‐time and development cost, enhances reliability, allows mass customization and increases manufacturing flexibility. While the major challenges of this strategy have been highlighted, the evolution of...

The discipline of project management adheres to the dominant model of the project life cycle, or the phased stage-gate approach, of executing projects. This implies a clear definition of mission and system at the outset (to reduce uncertainty), and subsequent execution in phases with decision...