Purpose – At the heart of this paper is the question of how to describe the ongoing changes of project management (PM) and how to cultivate the understating of projects. In line with the theme of this issue, a non‐traditional approach of presenting this paper is used with the aim of...

Purpose – The purpose of this paper is to critically analyze the consequences of the diffusion of generic project management knowledge. Design/methodology/approach – This paper is conceptual in its nature, using short examples of four different areas (education, research, certification and...