Shephard, Arlesa; Pookulangara, Sanjukta; Kinley, Tammy R. - In: Journal of Fashion Marketing and Management 20 (2016) 1, pp. 4-18
Purpose – Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of media influence, fashion consciousness, and fashion leadership on shopping channel choice in regard to gender....
