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~subject:"Prospect Theory"
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Prospect Theory
Advertising effects
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Chang, Chingching
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International journal of advertising : the quarterly review of marketing communications
1
Psychology & marketing
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ECONIS (ZBW)
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Message framing and interpersonal orientation at cultural and individual levels : involvement as a moderator
Chang, Chingching
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 765-794
Persistent link: https://www.econbiz.de/10008758523
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Ad framing effects for consumption products : an affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
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