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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-hua; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441
Persistent link: https://www.econbiz.de/10010196976
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Consumer mindsets matter : benefit framing and firm-cause fit in the persuasiveness of cause-related marketing campaigns
Yucel-Aybat, Ozge; Hsieh, Meng-Hua - In: Journal of business research : JBR 129 (2021), pp. 418-427
Persistent link: https://www.econbiz.de/10012509631
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The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of business research : JBR 125 (2021), pp. 201-213
Persistent link: https://www.econbiz.de/10012494064
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901