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~subject:"Prospect Theory"
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Prospect Theory
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Math anxiety effects on consumer purchase decisions : the role of framing
Andersen, Peter
;
Weisstein, Fei L.
;
Monroe, Kent B.
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
3
,
pp. 367-380
Persistent link: https://www.econbiz.de/10015125235
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2
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
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