-Preface -- I. Behavioral Decision Theory and the Idea of It -- Chapter 1. Decision-making Phenomenon and Behavioral Decision Theory -- Chapter 2. Preference and Preference Structure -- II. Preference Reversal Phenomenon and Description of the Phenomenon -- Chapter 3. Ordinal Utility and...

This book provides an overview of behavioral decision theory and related research findings. In brief, behavioral decision theory is a general term for descriptive theories to explain the psychological knowledge related to decision-making behavior. It is called a theory, but actually it is a...