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~subject:"Prospect theory"
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Prospect theory
Firm performance
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Consumer behaviour
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Inaction inertia
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Chou, Hsuan-Yi
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Liu, Hsin-Hsien
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Liu, Hsin-hsien
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Asia Pacific journal of marketing and logistics
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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How promotional frames affect upgrade intentions
Liu, Hsin-hsien
- In:
Journal of economic psychology : research in economic …
39
(
2013
),
pp. 237-248
Persistent link: https://www.econbiz.de/10010236127
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2
The effects of promotional frames of sales packages on perceived price increases and repurchase intentions
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 23-33
Persistent link: https://www.econbiz.de/10010517015
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3
Effects of quantity promotional frames on inaction inertia
Liu, Hsin-Hsien
;
Chou, Hsuan-Yi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1416-1435
Persistent link: https://www.econbiz.de/10013391095
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