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Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Lin, Yu-Tse - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 11/12, pp. 1218-1244
Persistent link: https://www.econbiz.de/10013466514
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Customer's perceived value of waiting time for service events
Lin, Yu-Tse; Xia, Kang-Ning; Bei, Lien-ti - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10011294152