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The effects of message framing and ad credibility on health risk perception
Heideker, Silvia; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 39 (2017) 2, pp. 49-64
Persistent link: https://www.econbiz.de/10011780884
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Price framing and consumers' purchase intention on pay-how-you-drive tariffs
Musiol, Andreas; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 108 (2019) 5, pp. 407-419
Persistent link: https://www.econbiz.de/10012245008
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The effect of option framing in self-other decision making
Grösch, Michaela; Steul-Fischer, Martina - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 33-47
Persistent link: https://www.econbiz.de/10012062394
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The effect of message framing and the presentation of health vs. social consequences on health risk perception
Unger, Franziska; Steul-Fischer, Martina - In: Zeitschrift für die gesamte Versicherungswissenschaft … 109 (2020) 5, pp. 399-411
Persistent link: https://www.econbiz.de/10012517630