Narrow search
Showing 1 - 4 of 4
Cover Image
Differentiating the pictorial element in advertising : a rhetorical perspective
McQuarrie, Edward F. - In: Visual marketing : from attention to action ; …, (pp. 91-112). 2008
Persistent link: https://www.econbiz.de/10009260343
Cover Image
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Cover Image
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.; Miller, Jessica; McQuarrie, Edward F. - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Cover Image
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process advertising
McQuarrie, Edward F.; Mick, David Glen - In: International journal of advertising : the quarterly … 28 (2009) 2, pp. 287-312
Persistent link: https://www.econbiz.de/10003853201