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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A. - In: Visual marketing : from attention to action ; …, (pp. 277-293). 2008
Persistent link: https://www.econbiz.de/10009260336
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Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T. - In: Journal of marketing research : JMR 26 (1989) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
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Strengthening the influence of advertised reference prices through information priming
Kan, Christina; Lichtenstein, Donald R.; Grant, Susan Jung - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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Evaluative conditioning 2.0 : referential versus intrinsic learning of affective value
Sweldens, Steven (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10008661436
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The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.; Noel, Hayden; Janiszewski, Chris - In: Journal of advertising research 49 (2009) 2, pp. 193-197
Persistent link: https://www.econbiz.de/10003860566