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~subject:"Psychology of advertising"
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Psychology of advertising
China
43
Consumer behaviour
32
Konsumentenverhalten
32
Theorie
19
Theory
19
Auslandsinvestition
8
Foreign investment
8
Innovation
8
Corporate disclosure
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Emerging economies
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Multinationales Unternehmen
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Schwellenländer
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Transnational corporation
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USA
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United States
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Unternehmenspublizität
7
Brand management
6
Corporate finance
6
Decision
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Entscheidung
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Markenführung
6
Perception
6
Unternehmensfinanzierung
6
Wahrnehmung
6
Welt
6
World
6
Brand image
5
Führungskräfte
5
Globalisierung
5
Globalization
5
Managers
5
Markenimage
5
Market research
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Marktforschung
5
Risiko
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Risk
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Werbepsychologie
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Asymmetric information
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Asymmetrische Information
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Janiszewski, Chris A.
3
Janiszewski, Chris
2
Allen, Chris T.
1
Grant, Susan Jung
1
Kan, Christina
1
Lichtenstein, Donald R.
1
Noel, Hayden
1
Sawyer, Alan G.
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Sweldens, Steven
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ERIM report series research in management
1
Journal of advertising research
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
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Rethinking visual communication research : updating old constructs and considering new metaphors
Janiszewski, Chris A.
- In:
Visual marketing : from attention to action ; …
,
(pp. 277-293)
.
2008
Persistent link: https://www.econbiz.de/10009260336
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2
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
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3
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
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4
Evaluative conditioning 2.0 : referential versus intrinsic learning of affective value
Sweldens, Steven
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008661436
Saved in:
5
The spacing effects of multiple exposures on memory: implications for advertising scheduling
Sawyer, Alan G.
;
Noel, Hayden
;
Janiszewski, Chris
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 193-197
Persistent link: https://www.econbiz.de/10003860566
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