The New Rules of Marketing &PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and … Viral Marketing to Reach Buyers Directly -- Contents -- Foreword -- Introduction -- The New Rules -- Life with the New Rules … Marketing and PR -- 1: The Old Rules of Marketing and PR Are Ineffective in an Online World -- Advertising: A Money Pit of …

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …