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~subject:"Public relations"
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Public relations
Consumer behaviour
23
Brand image
22
Brand management
22
Konsumentenverhalten
22
Markenführung
22
Markenimage
20
Brand
17
China
17
Beziehungsmarketing
16
Markenartikel
16
Relationship marketing
16
Brand loyalty
8
Automotive industry
7
India
7
Kfz-Industrie
7
Markentreue
7
Bibliometrics
6
Bibliometrie
6
Music industry
6
Musikwirtschaft
6
Auslandsinvestition
5
Brand love
5
Brand relationships
5
Emotion
5
Foreign investment
5
Multinationales Unternehmen
5
Transnational corporation
5
Brand hate
4
Corporate reputation
4
Corporate social responsibility
4
Globalisierung
4
Globalization
4
Indien
4
International marketing
4
Öffentlichkeitsarbeit
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Barter economy
3
Brand relationship
3
Brand retaliation
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Fetscherin, Marc
4
Alon, Ilan
3
Lattemann, Christoph
3
Li, Shaomin
3
Schneider, Anna-Maria
2
Yeh, Kuang
1
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Corporate governance : an international review
1
International journal of emerging markets
1
Journal of business strategy
1
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
4
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The CEO branding mix
Fetscherin, Marc
- In:
Journal of business strategy
36
(
2015
)
6
,
pp. 22-28
Persistent link: https://www.econbiz.de/10011594972
Saved in:
2
Corporate social responsibility in emerging markets : the importance of the governance environment
Li, Shaomin
;
Fetscherin, Marc
;
Alon, Ilan
;
Lattemann, …
- In:
Management international review : mir ; journal of …
50
(
2010
)
5
,
pp. 635-654
Persistent link: https://www.econbiz.de/10008664287
Saved in:
3
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
Alon, Ilan
;
Lattemann, Christoph
;
Fetscherin, Marc
;
Li, …
- In:
International journal of emerging markets
5
(
2010
)
1
,
pp. 6-22
Persistent link: https://www.econbiz.de/10003980120
Saved in:
4
CSR communication intensity in Chinese and Indian multinational companies
Lattemann, Christoph
;
Fetscherin, Marc
;
Alon, Ilan
;
Li, …
- In:
Corporate governance : an international review
17
(
2009
)
4
,
pp. 426-442
Persistent link: https://www.econbiz.de/10003883413
Saved in:
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