Purpose – This article seeks to analyse the skills and knowledge that have a positive impact on the reproduction of the core frames of social actors in the mass media. Design/methodology/approach – The theoretical discussion is accompanied by a cross‐cultural case study of the debate...

"While there is a huge amount of literature on corporate social responsibility (CSR), there is relatively little advice to be found regarding how CSR should be communicated. This book represents the definitive research collection for CSR communication, taking stock of the existing...