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Building the nonprofit organization-donor relationship online : the increasing importance of E-philanthropy

Waters, Richard D. - In: New media and public relations, (pp. 299-312). 2007

Persistent link: https://www.econbiz.de/10003553949

Openess and disclosure in social media efforts : a frank discussion with Fortune 500 and Philanthropy 400 communication leaders

Waters, Richard D. - In: Ethical practice of social media in public relations, (pp. 3-20). 2018

Persistent link: https://www.econbiz.de/10011929673

Revisiting strategic communication's past to understand the present : Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites

Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate Communications: An International Journal 16 (2011) 2, pp. 150-169

Purpose – The purpose of this paper is to compare the communication styles on the web sites of a random sample of the top American corporations and non‐profit organizations. By revisiting the traditional approach to understanding strategic communication, the four models of public relations...

Persistent link: https://www.econbiz.de/10014691777

Examining how industries engage the media : Comparing American and German agricultural associations' web sites

Wang, Meredith L.; Waters, Richard D. - In: Journal of Communication Management 16 (2012) 1, pp. 20-38

Purpose – The purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media. Design/methodology/approach – A content analysis of 51 American Farm Bureau Federation and 18 Deutscher Bauernverband web...

Persistent link: https://www.econbiz.de/10014850958

Organizational roles enacted by healthcare fundraisers : A national study testing theory and assessing gender differences

Waters, Richard D.; Kelly, Kathleen S.; Lee Walker, Mary - In: Journal of Communication Management 16 (2012) 3, pp. 244-263

Purpose – The purpose of this study is to examine Kelly's proposed fundraising roles scales to describe the daily activities of male and female fundraisers. Design/methodology/approach – The data collection procedure involved a national survey to a random sample of 286 fundraisers from the...

Persistent link: https://www.econbiz.de/10014850970

Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos

Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268

Persistent link: https://www.econbiz.de/10009315508

Can public relations improve the workplace? : measuring the impact of stewardship on the employer-employee relationship

Waters, Richard D.; Bortree, Denise Sevick; Tindall, … - In: Employee relations 35 (2013) 6, pp. 613-629

Persistent link: https://www.econbiz.de/10010193885

Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services

Waters, Richard D.; Wang, Weijia - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 138-149

Persistent link: https://www.econbiz.de/10009670529

Examining how industries engage the media : comparing American and German agricultural associations' web sites

Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-38

Persistent link: https://www.econbiz.de/10009570948

Revisiting strategic communication's past to understand the present : examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites

Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate communications : an international journal 16 (2011) 2, pp. 150-169

Persistent link: https://www.econbiz.de/10009159243