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Communicating corporate social responsibility to a cynical public
Illia, Laura; Zyglidopoulos, Stelios C.; Romenti, Stefania - In: MIT sloan management review 54 (2012/13) 3, pp. 16-18
Persistent link: https://www.econbiz.de/10009745383
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Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura; Balmer, John M. T. - In: Corporate communications : an international journal 17 (2012) 4, pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
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Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.; Illia, Laura - In: Corporate communications : an international journal 17 (2012) 4, pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
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Exploring corporations' dialogue about CSR in the digital era
Illia, Laura; Romenti, Stefania; Rodríguez-Cánovas, Belén - In: Journal of business ethics : JOBE 146 (2017) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10011789154
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Corporate communication and the corporate persona
Illia, Laura; Greyser, Stephen A. - In: Contemporary perspectives on corporate marketing : …, (pp. 21-42). 2013
Persistent link: https://www.econbiz.de/10009782162
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Being best in the world or best for the world? : fostering CSR cooperative behaviors through communication
Illia, Laura; Alberti, Elena; Murtarelli, Grazia; … - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 173-202
Persistent link: https://www.econbiz.de/10013277053
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Balmer, John M.T. (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10015068316