Acknowledgements -- PR and individuality -- PR and individuality : "roots and beginnings" -- PR, and the inner and exterior lives of individuals -- PR, power and neuroscience -- PR's future : science and the mind -- Choice's infinite variety -- Expanding individuality : from human to machine --...

1. PR and the history of ideas -- 2. Virtuous PR : Confucius (c. 551-479 BC), Analects (c. first quarter of fifth century, BC) -- 3. Noble falsehoods and PR : Plato (c. 428-347 BC), The republic (first half of fourth century BC) -- 4. The problem of perfection : Abu Nasr al-Farabi (c. 875-c....

Intelligent User Interfaces (IUIs) : the next generation of digital communication -- Immersive communication : virtual and augmented realities -- Artificial intelligence, emotions & trust : feeling is believing -- Walk like us, talk like us : listening and learning interfaces -- From talking to...

Acknowledgements -- PR and individuality -- PR and individuality : "roots and beginnings" -- PR, and the inner and exterior lives of individuals -- PR, power and neuroscience -- PR's future : science and the mind -- Choice's infinite variety -- Expanding individuality : from human to machine --...