With the near ubiquity of the organizational website, organizations' online stakeholder relationships have dramatically increased in prevalence, complexity, and financial and strategic importance. To help advance our understanding of these relationships, we introduce and test the...

Though public relations scholarship has often discussed the possibilities of dialogue and engagement using social media, research has not truly explored this dynamic. Instead, research on social media platforms has focused on measuring the content and structure of organizational profiles. This...

There is growing evidence corporate social responsibility (CSR) performance should be understood as something that is not just reported but communicated. Particularly with the advent of social media, CSR is increasingly seen not just in one-way disclosure but in firms' mobilizational efforts,...

The diffusion of social media has opened new possibilities for targeted stakeholder communication and, with it, new forms of organizational resources. This paper examines the nexus between social media-based stakeholder communication and the acquisition of social media-based resources, referred...