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Identity, communication and change management in Ferrari

Invernizzi, Emanuele; Romenti, Stefania; Fumagalli, Michela - In: Corporate communications : an international journal 17 (2012) 4, pp. 483-497

Persistent link: https://www.econbiz.de/10009671824

Communicating corporate social responsibility to a cynical public

Illia, Laura; Zyglidopoulos, Stelios C.; Romenti, Stefania - In: MIT sloan management review 54 (2012/13) 3, pp. 16-18

Persistent link: https://www.econbiz.de/10009745383

Exploring corporations' dialogue about CSR in the digital era

Illia, Laura; Romenti, Stefania; Rodríguez-Cánovas, Belén - In: Journal of business ethics : JOBE 146 (2017) 1, pp. 39-58

Persistent link: https://www.econbiz.de/10011789154

Reputation and stakeholder engagement : an Italian case study

Romenti, Stefania - In: Journal of communication management : an international … 14 (2010) 4, pp. 306-318

Persistent link: https://www.econbiz.de/10008825776

Corporate communication and corporate marketing : their nature, histories, differences and similarities

Illia, Laura; Balmer, John M. T. - In: Corporate communications : an international journal 17 (2012) 4, pp. 415-433

Persistent link: https://www.econbiz.de/10009671833

Guest editorial: Corporate communication and corporate marketing

Balmer, John M. T.; Illia, Laura - In: Corporate communications : an international journal 17 (2012) 4, pp. 412-414

Persistent link: https://www.econbiz.de/10009671836

Corporate communication and the corporate persona

Illia, Laura; Greyser, Stephen A. - In: Contemporary perspectives on corporate marketing : …, (pp. 21-42). 2013

Persistent link: https://www.econbiz.de/10009782162

Being best in the world or best for the world? : fostering CSR cooperative behaviors through communication

Illia, Laura; Alberti, Elena; Murtarelli, Grazia; … - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 173-202

Persistent link: https://www.econbiz.de/10013277053

Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century

Balmer, John M.T. (contributor); … - 2013

Persistent link: https://www.econbiz.de/10015068316

Alitalia's crisis in the media – a situational analysis

Romenti, Stefania; Valentini, Chiara - In: Corporate Communications: An International Journal 15 (2010) 4, pp. 380-396

Purpose – The purpose of this investigation is to explore Alitalia and the Italian Government's crisis response strategies (CRSs) implemented in three specific periods of 2008 to understand Alitalia and the Italian Government's approach in communicating with media stakeholders as well as to...

Persistent link: https://www.econbiz.de/10014691763