Concerns questions such as that posed by the title in respect of the development of corporate communications in its triumvirate form of management communication, organizational communication, and marketing communication as identified by Van Riel (1995). Posits that the major theoretical...

The concept of integrated marketing communication (IMC) has now become an apparently integral part of the marketing and corporate communication strategies of many companies. Here, we seek to capture and evaluate perceptions of IMC derived from advertising and public relations executives who are...

Considers the development of public relations in UK fast‐moving consumer goods (FMCG) firms. Argues that public relations is making some inroads into the traditional marketing promotional mix by acting either in a complementary way or in place of traditional advertising. Also considers the...

An interesting phenomenon in recent years has been the virtually unrecognised growth in Public Relations (PR) activity in the western world. Viewed here in a UK context, this article seeks to address a umber of issues. What are the underlying causatory factors occasioning a growth in PR? What...

Describes changes and developments taking place in public relations in the UK. Such description is predicated on change in the external environment facing business organizations, increased expenditure on staffing and public relations activities, and teaching developments in this innovative...

Seeks to illustrate areas of overreach and commonality between public relations and marketing, more specifically the confusion and ambiguity characterizing the role of both communication functions in modern business organizations. Describes the evolution of marketing and public relations to...

Suggests that significant changes are taking place within the promotional mix in UK FMCG firms. In particular points to the emergence of public relations as a dynamic tool within the promotional mix, indicating why this tool may have emerged in relation to the more well known promotion tools....

Explores the development of the marketing public relations (MPR) concept examining the arguments advanced concerning MPR’s emergence and legitimacy to be a separate marketing or PR discipline. Some marketing academics suggest that MPR should be incorporated into the marketing discipline...