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Exploring citizens’ judgments about the legitimacy of public policies on refugees : In search of clues for governments’ communication and public diplomacy strategies

Canel, Maria-José; Oliveira, Evandro Samuel; … - In: Journal of Communication Management 21 (2017) 4, pp. 355-369

Purpose The purpose of this paper is threefold: to introduce a theoretical frame regarding the meaning of legitimacy as an intangible asset of the public sector; to test a way of operationalizing legitimacy typologies that allows exploring and comparing how citizens from two countries evaluate...

Persistent link: https://www.econbiz.de/10014851191

Developing a spectrum of positive to negative citizen engagement

Bowden, Jana; Luoma-Aho, Vilma; Naumann, Kay - In: Customer engagement : contemporary issues and challenges, (pp. 257-277). 2016

Persistent link: https://www.econbiz.de/10011430777

Contextualising change in public sector organisations

Aher, Kaidi; Luoma-Aho, Vilma - In: How strategic communication shapes value and innovation …, (pp. 23-35). 2017

Persistent link: https://www.econbiz.de/10011867661

Exploring citizens' judgments about the legitimacy of public policies on refugees : in search of clues for governments' communication and public diplomacy strategies

Canel, Maria-José; Oliveira, Evandro Samuel; … - In: Journal of communication management : an international … 21 (2017) 4, pp. 355-369

Persistent link: https://www.econbiz.de/10011813413

Public sector reputation and netpromoter score

Luoma-aho, Vilma; Canel, María José; Hakola, Juho - In: International review on public and non-profit marketing 18 (2021) 3, pp. 419-446

Persistent link: https://www.econbiz.de/10012617332

Contextualising Change in Public Sector Organisations

Aher, Kaidi; Luoma-Aho, Vilma - In: How strategic communication shapes value and innovation …, (pp. 23-35). 2017

Change in the public sector appears to be often met with practices borrowed from the private sector. However, implementing private sector practices is challenging (Brown, Waterhouse, & Flynn, 2003), as, for example, the range of stakeholders and their legitimate demands are greater in the public...

Persistent link: https://www.econbiz.de/10015362282

Alert but somewhat unaligned : public sector organisations' social media listening strategies during the COVID-19 pandemic

Erkkilä, Taina; Luoma-aho, Vilma - In: Journal of communication management 27 (2023) 1, pp. 120-135

Persistent link: https://www.econbiz.de/10014288381