This paper argues that the ‘New Public Management’ paradigm for public management theory and practice that has prevailed for the last thirty years is both flawed in theory and has failed in practice. We argue for an alternative to this paradigm that is rooted with the New Public Governance...

Purpose – This paper aims to explore the role of marketing as a route to sustainability for social enterprises providing public services. It examines the tensions between the economic and social objectives, both of social enterprises and of marketing. It concludes by offering a new model of...