Purpose – The purpose of this paper is to propose and examine streams in the literature related to academic publishing, with a focus on works in marketing. The content of the works within each theme are then explored to identify what issues have been examined and their implications....

Purpose – The purpose of this paper is to offer observations regarding best and weak practices with respect to academic publishing in marketing. Design/methodology/approach – The approach takes the form of personal reflections based on the experience of the author as an editor of the Journal...